The Shadie Tradie.

Date: Jul 2020
Client: Advertising (Advanced)
Role: Designer

The Shadie Tradie campaign was a mock-up campaign created in my fourth year of Uni. I was tasked with identifying an issue that affects the average Australian, and to create a product and advertising campaign in an attempt to combat this.

In case you had forgotten, Australia is the skin cancer capital of the world. The Australian Cancer council estimates that over two thirds of Australians will be diagnosed with skin cancer by the time they are 70. At Shadie Tradie, we aim to change that.

Press image below to play the advertisement and pitch.