Godzilla Japanese Whiskey

As a part of my university’s product design course, I was given full creative freedom to create a product, along with its branding, a pocket style guide and a brand story. I chose to create a faux Japanese whiskey brand named ‘Godzilla’ whiskey.

The Story of Godzilla Whiskey
”After years working as a professional demolitions expert, Godzilla has aged and decided he would like a new challenge in life, that happens to be trying his stubby hand at brewing.

Concerned with the environmental impact that the manufacturing process of many of the bigger breweries and distilleries were creating, Godzilla was determined to re-use the materials from the rubble of tokyo city to create the packaging and bottles for his very own ‘Godzilla, Premium Japanese Whiskey’.”

The result is a high quality, single malt whiskey contained in small medicine bottles to preserve freshness, and packaged it inside a re-purposed ammo crate.