As the MX (Mobile Experience) focused Online Content producer at Samsung, I have successfully coordinated many flagship mobile phone launches (Galaxy S25 Series, Galaxy Z Fold6 and Z Flip6 + more), including content updates, regional localisation and in-person meetings under NDA to ensure smooth rollouts. Additionally, I’ve led end-to-end product launches for devices such as the new Galaxy Ring, managing timely 3AM Australian Time go-lives to align with global schedules while optimising customer experience.

In this role, I have also produced developed creative assets and copy to enhance brand appeal and streamline the user experience across all Samsung Australia touchpoints, including assisting the Samsung Shop App and B2B sites.