Jaycar Electronics
Date: August 2022 - April 2024
Role: Digital Content Producer
URL: https://www.jaycar.com.au
URL: https://www.jaycar.co.nz
Starting as a Junior Digital Content Coordinator and now a Digital Content Producer, at JEG Systems (Jaycar Electronics / RTM / Electus Distribution / Burnsco), I have gained extensive experience in designing and distributing marketing material, using HTML, CSS, SFMC, Hybris, Web, and App design stringency.
In my role, I have designed and audience-targeted over $50k in paid social ads through Meta's Adsmanager, leading to 10,000+ purchases and 1,000,000+ interactions between the JEG 4 businesses. Some of these campaigns had a ROAS of over 20, with a $10k budget. I have also been responsible for copy and content-writing and editing for the businesses social channels, web, and more.
Additionally, I have been responsible for forecasting product inventory across 200+ stores in Australia, New Zealand, and the Pacific Islands, to deliver timely, relevant, and targeted marketing content to customers.
I have also recently created and sent over 100 Members Offers, which has led to a 25% increase in new membership over six months. One of my most significant accomplishments in this role was successfully introducing the use of AI for advertisement targeting, copy and content, future projections, and more.
Jaycar Stamp
4-Day Super Sale Masthead
Boxing Day Sale Masthead/Banner
Black Friday x Brass Monkey Cross Promotional Banner
Brass Monkey Fridges eDM
Rovin Fridge eDM
Member Offers Giftcards eDM
Easter Saturday 20% Off Storewide eDM
New/Relocating Store eDM
School Holiday Workshop eDM
Creality 10th Birthday 3D Printer eDM
Easter Escape Essentials eDM
Black Friday eDM
Fathers Day eDM
Stay Stocked for Less eDM
Cool Winter Deals eDM
Cyber Monday Sale eDM
Halloween eDM
Gear up for your School Holidays eDM
Spectator's Gear Up Sale eDM
4-Day Bargain Buys Part 1 eDM
4-Day Bargain Buys Part 2 eDM
4-Day Bargain Buys Part 3 eDM
4-Day Bargain Buys Part 4 eDM
Country Wide Carpark Sale eDM
Old Jaycar Site - Full Width Logitech Competition Page
Generic Store Mockup
New Jaycar Website - Mockup Banner
New Jaycar Website - In The Community Index Page
Old Jaycar Site - Custom Category Landing Page
Jaycar AU & NZ | Black Friday Sale | Social Tile 1
Jaycar AU & NZ | Black Friday Sale | Social Tile 2
Jaycar AU & NZ | Black Friday Sale | Social Tile 3
Jaycar AU & NZ | Great Gifts for Dad Sale | Social Tile 1
Jaycar AU & NZ | Great Gifts for Dad Sale | Social Tile 2
Jaycar AU & NZ | Generic Off-Promo Campaign | Social Tile 1
Jaycar AU & NZ | Generic Off-Promo Campaign | Social Tile 2
Jaycar AU & NZ | Generic Off-Promo Campaign | Social Tile 3
Jaycar AU & NZ | Clearance Overstocked Sale | Social Tile 1
Jaycar AU & NZ | Clearance Overstocked Sale | Social Tile 2
Jaycar AU & NZ | Clearance Overstocked Sale | Social Tile 3
Jaycar AU & NZ | Easter Escape Essentials | Social Tile 1
Jaycar AU & NZ | Easter Escape Essentials | Social Tile 2
Jaycar AU & NZ | Easter Escape Essentials | Social Tile 3
Jaycar AU & NZ | Boxing Day Sale | Social Tile 1
Jaycar AU & NZ | National Carpark Sale | Social Tile
Jaycar AU & NZ | 4-Day Bargain Buys Sale | Social Tile